# identity.md

## Organization Overview
- **Company Name:** Hanky Panky
- **Mission:** To be home to the world's most comfortable thong, offering sustainable, non-toxic, and size-inclusive underwear, while prioritizing quality craftsmanship, innovative design, and customer happiness.
- **Company Structure and Legal Entity:** A female-founded brand.
- **Founded Date and Location:** Founded in 1977 in NYC.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Female-founded. [Founders' Edit](https://www.hankypanky.com/collections/founders-edit)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to being unapologetically comfortable, prioritizing quality craftsmanship, innovative design, customer happiness, sustainability, non-toxic materials, and size inclusivity. Known as "Mischief Makers Since 1977." [About Us](https://hankypanky.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Designs and sells underwear and lingerie, focusing on creating comfortable, sustainable, non-toxic, and size-inclusive products through quality craftsmanship and innovative design.
- **Location(s) and Geographic Presence:** Primarily based in NYC.
- **Key Partnerships and Affiliations:** Details forthcoming.